Small Business Marketing & Local Business Marketing Help – Free How To Plan, Tips, Tricks & Advice

Free Game Plan and Small Business Marketing Tips & Local Business Marketing Advice at http://onepercent.marketing – Subscribe and follow our channel! President Brian Tucker highlights challenges many local small and mid-size business owners face with marketing their business online. He offers insightful ways to help businesses get online and the get the phone ringing fast.

One Percent Marketing is a next-generation marketing and sales improvement firm. Brian can be contacted through the website for questions, speaking engagements and help with marketing your business and improving your end-to-end sales capabilities.

++++++ The following is a partial transcript +++++++

Full transcript here: https://1percentmarketingwebdesign.co…

So that’s some of the things that I’m going to talk to you about today, that’s going to be local marketing in an online world. Let’s face it, more and more everything is starting to move online and for a lot of smaller business owners, local business owners, especially those in smaller communities – it’s difficult to grasp working and getting your business online because you’re so used to doing things traditionally in smaller towns, and all of that is changing. We’re going to go through a little bit of that, today what I’m going to talk about is how and why marketing is changing for local businesses. What I mean by local businesses is business owners just like you, this is happening everywhere across the world and it’s a big problem. A lot of these are big problems that business owners are struggling with, that they’re facing right now and they’re not really sure what to do, they don’t have the capability, they’re not sure where to go. I’m going to talk a little bit about where marketing for local businesses is heading, five years, ten years in the future. How you can potentially start future proofing your local business right now, and I’m going to give you a six step plan quickly of things that you can do over the weekend, and by Monday have some of these things done and up and running for your business that will absolutely help you right out of the gate.
First thing I just want to set the stage with is one of the things that I run in to a lot with business owners, they don’t really understand what marketing is, they’re used to hearing the word advertising and traditionally in smaller local businesses, mid-sized businesses, there’s this mindset about advertising. An ad salesman comes to you and sell you some advertising, you buy the advertising, you put a newspaper ad and you go a radio ad, you do a television ad and you hope the phone calls and that you convert it in to a sale. Advertising as you’ll see on the right is just one small subset of marketing. Marketing is a full process and a full strategy that businesses use to grow what their business is long term. To kind of put it into perspective, advertising if you look at this wheel right here, it starts at the top with marketing and works its way around. Advertising is really in this step right here, what happens is a lot of smaller businesses start here and don’t really have a strategy, they haven’t put a tactical plan together, they really don’t have a marketing plan and they just kind of take chances and say “Well I’ll try this, maybe that will work. Maybe I’ll try this type of advertising and that will work”. I had a client that called me yesterday and he said “Brian, I’ve tried everything. Radio, TV, newspaper, billboards – I can’t get anything to work. I’m really not sure what I’m doing.”. He’s just trying everything that he possibly can. Well, this is a type of person that doesn’t know there’s actually a strategy and there’s actually a system behind that, that you can put together long term that will help you strategically grow your business with time tips, tricks and advice on how to grow your business.
With that in mind I want to put things in to perspective, so when I talk about how things are changing for businesses, how things are moving. Some of you may be old enough to remember when the telephone was fairly new, some of you may remember it as a kid. To put it in perspective, it took 75 years for the telephone to reach 50 million people. You look at the radio, you look at television, it came along, technology progressed much faster. Then we started to get in to the early days of the internet and as you can see, it took about four years for the World Wide Web to catch on and hit 50 million people.

http://en.wikipedia.org/wiki/Business_marketing
http://1percentmarketingwebdesign.com/
https://www.facebook.com/onepercentmarketing

https://www.youtube.com/user/marketingmidillinois


¿Qué es Marketing Local?

El Marketing Local es concentrar tus acciones de Marketing en un área geográfica o una zona muy concreta.

Por tanto está pensado para negocios y profesionales locales, como tu, que necesitas que tus clientes acudan a tu establecimiento, tu consulta, es decir… a un lugar físico para recibir tus productos o servicios. O también si tu te desplazas dentro de una zona concreta, por ejemplo, si eres un profesional de las reformas.

Hay dos formas de hacer Marketing Local:

1. La primera es la forma Tradicional (offline). Esta la conoces muy bien, verdad?
.Por un lado la publicidad impresa: Los carteles que pones en tu escaparate o en tu zona, la que repartes en los buzones, en los parabrisas de los coches o entregas directamente a las personas en mano.
.Por otro están los anuncios en los medios, como periódicos locales o la radio.

2. La segunda forma es utilizando Internet (online). Este canal tiene un potencial impresionante y es aquí, como dueño de un negocio local o profesional que eres, donde debes comenzar a poner tu punto de mira de una forma seria, porque la forma de hacer negocios ha cambiado en esta nueva era digital.

Como internet es el gran desconocido para los negocios y profesionales locales, en la mayoría de mis vídeos voy a mostrarte el verdadero poder que tiene internet para atraer nuevos clientes a tu negocio y de qué formas puedes hacerlo.

Pero antes de nada quiero hacerte ver la importancia de esto.

Como sabes, porque seguro que tu también lo haces, tus clientes hoy, buscan en internet antes de comprar lo que quieren. Se informan sobre el producto o servicio y buscan lugares cercanos a ellos para comprarlo.

Si, también se informan sobre tu negocio.

El buscador número uno, es Google, estamos hablando de más del 80% de la población mundial que se conecta a internet. Impresionante, ¿verdad?

Google está haciendo muchos esfuerzos para mejorar los resultados locales, incluyendo mapas, google + local…. y esto es por algo.

Hoy día las búsquedas locales representan más de un 40% del total. No se si te das cuenta de lo que supone esto.

Quiero decir que más del 40% del total de las búsquedas de productos o servicios con intención de compra, tiene carácter local, es decir, que después de buscar, van a comprar el producto cerca de su casa o en su zona.

Por supuesto, las búsquedas desde los dispositivos móviles contribuyen mucho a que este porcentaje sea tan elevado, es más, otro estudio revela que el 64% de los usuarios que buscan desde su teléfono inteligente algo para comprar, en menos de una hora, suelen acercarse físicamente al lugar mas cercano para comprarlo.

El Marketing local online es sin duda un canal importantísimo para atraer clientes a tu negocio y a medida que pasa el tiempo se hace más indispensable.

Vamos a hacer algo. Vamos a hacer una búsqueda local de tu negocio. Es posible que ya lo hayas hecho antes pero hagámoslo juntos ahora mismo.

¿A qué me refiero con hacer una búsqueda local? Me explico: tus clientes buscan lo que quieren seguido de la ciudad donde lo quieren, por ejemplo: electricista cáceres. En este caso, la persona que busca, necesita un electricista en la ciudad de cáceres.

Abre el buscador Google y hagamos lo mismo con tu negocio. Escribe la palabra o palabras que definan tu producto o servicio, y luego escribe el nombre de tu ciudad… no escribas el nombre de tu negocio, piensa en cómo te buscarían nuevos clientes que no saben que existes.

Ahora dime ¿está tu negocio junto con el resto de tu ciudad?…

Te das cuenta del potencial que tiene esto? Esta es solo una forma de llegar a tus clientes, hay muchísimas otras en internet y aquí radica su poder.

Con internet ya no hay empresas grandes ni pequeñas, no hay negocios grandes ni pequeños, solo gana el que mejor sepa posicionarse y llegar a sus clientes, con ingenio, no con dinero. Puedes competir con las grandes empresas y ganar.

Y para ello hay que tener conocimientos de Marketing digital y usar las herramientas adecuadas.

Voy a aclararte algo para terminar: Esto no es una tendencia, esto no es el futuro. ES EL PRESENTE, ya está ocurriendo. Si no utilizas internet como otro canal para atraer más clientes a tu negocio, tu competencia va a hacerlo antes que tu y eso no te beneficia en absoluto.

No dejes que otros te ganen terreno, ahora sabes una pequeña parte de lo interesante y beneficioso que es utilizar internet para conseguir más clientes en tu negocio local.

Estoy preparando más vídeos con información valiosa que te ayudará a adaptarte a esta nueva era digital.

Estamos en Contacto
Marcos Dreira


6 Must Haves for Successful Local Marketing

Understand these important elements, and you’ll understand how to implement an integrated approach that will maximize return on your local marketing dollars. Find out more by downloading the free guide at http://www.allegragolocal.com.


Choosing A Florida Search Engine Optimization Agency

How To Pick The Right Jacksonville Search Engine Marketing Firm

Developing your own search engine optimization and implementing every stage of your campaign takes time. You will have to invest some hours into learning about SEO and will have to spend at least a couple hours a week to implement and improve your campaign. If you lack experience with search engine optimization, you might not even get good results until you go through a lengthy process of trials and errors. Your best option is to get help from a Jacksonville SEO company.

SEO servicesThere are several search engine optimization services available in Florida. You can either use the Internet to learn more about different companies in Florida or focus on local companies so that you can directly talk to the SEO experts in Jacksonville you will be working with. There are plenty of reliable search engine companies you can connect with on the Internet but finding a local company could make it easier for you to stay in touch with the people working on your SEO campaign.

The best way to select a reliable search engine optimization company is to look at their portfolio and at the ranking of their official website in search results. A quality SEO service should have a portfolio of sites that are very easy to find and should rank well in search results. You do not necessarily have to choose a service that works with highly recognizable brands or that ranks first in search results since the price range will probably be higher.

A reliable search engine service will take the time to assess your unique needs. You might not get good results if you choose a service that provides you with a cookie cutter solution. These strategies might be easier for them to implement but will not help you get the results you wanted. It is best to invest in an SEO company that can assess your needs and provide you with a personalized solution.

Social Media MarketingYou should know that some methods are accepted by search engines while others could get your website banned from search results. You should not have to worry about anything if you choose a SEO firm that has been around for a few years and make sure you choose a service with an excellent reputation. However, it is best to stay away from SEO professionals who are not willing to discuss the strategies they will use to get your site to rank higher in search results.

Ask how you will be updated about the progress of your marketing campaign. The most common issue encountered with low quality SEO services is that clients will pay for services in advance and employees will do very little to improve rankings and drive more traffic to their sites. These low quality services usually do not keep their clients updated about their campaigns and do not show progress reports. On the other hand, a reliable service should provide you with regular updates about your campaign and let you know about the strategies used to boost your ranking and your traffic.

Don’t forget to ask about pricing when selecting an search engine marketing service. Some Jacksonville social media management companies give you the option to pay a fixed price for a package while others will bill you by the hour. If you choose the first option, find out what is included in the package you are purchasing and make sure you are not spending money on services you do not really need. If you select the second option, find out how many hours of work will be needed to get the results you want.

Take the time to compare different search engine marketing services before choosing one. You will get more out of your investment if you choose a reliable company that can get the results you want.